Success in Sweatpants is based on the book Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Trish, a certified coach, is focusing on home based entrepreneurs. So if you've lost your job and want to start working out of your house, this is a great investment in yourself since it's not expensive, and you'll get a great understanding of who you are, what you want to do, and how you'll get there.
A common mistake when you start out consulting is to say "I'll work with anyone who will pay me." But then you end up with a lot of duds or people who don't pay. (been there, done that). And it really does help to have a focused niche. Like I enjoy copywriting. But no one really looks for a "copywriter." They'll look for an article writer, sales copy writer, or professional blogger. Then, word of mouse works in your favor.
"Say, Joe, do you know of any professional bloggers?"
"Why, yes, yes, I do."
"No, I only know someone who says she's a copywriter, but I'm not sure what that is."
Anyway, I get pretty muddled since there's so much I enjoy doing that I'll be going through Success in Sweatpants to get clarity, and to book myself solid :-)
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